This workshop introduces participants to Design Thinking. Design thinking is an iterative, human-centered methodology increasingly used by leading firms around the world for innovating unique solutions to complex and ill-defined challenges, such as those often encountered in business and entrepreneurship. Specifically, participants will experientially learn and apply Intuit’s version of design thinking, named Design for Delight (D4D), by designing a solution for a pre-determined challenge. D4D is grounded in three recursive steps:
- gaining deep customer empathy,
- going from broad to narrow, and
- rapid experimentation with customers.